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More Human

How the Power of AI Can Transform the Way You Lead
In Stores: March 18, 2025

AI has the potential to transform leadership and the human experience of work—or lead us into an automated and uninspiring reality.

Which will it be?

Rasmus Hougaard and Jacqueline Carter reveal that the true impact of AI depends on how leaders choose to wield it—as a tool to amplify their core human qualities, or as a shortcut that sacrifices human values.

Amidst anxiety about job loss and dehumanization, More Human reveals how AI can transform leadership for the better. By delegating tasks to AI and augmenting their awareness, wisdom, and compassion, leaders can enhance organizational performance and unlock a truly human world of work.

With deep insights and rigorous research, More Human guides leaders through our AI-enabled future.

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Picture of a business man looking out a window

More Human

How the Power of AI Can Transform the Way You Lead
In Stores: March 18, 2025

AI has the potential to transform leadership and the human experience of work—or lead us into an automated and uninspiring reality.

Which will it be?

Rasmus Hougaard and Jacqueline Carter reveal that the true impact of AI depends on how leaders choose to wield it it—as a tool to amplify their core human qualities, or as a shortcut that sacrifices human values.

Amidst anxiety about job loss and dehumanization, More Human reveals how AI can transform leadership for the better. By delegating tasks to AI and augmenting their awareness, wisdom, and compassion, leaders can enhance organizational performance and unlock a truly human world of work.

With deep insights and rigorous research, More Human guides leaders through our AI-enabled future.

No items found.
Picture of a business man looking out a window

Human Leadership in a New Era

AI has the potential to transform leadership and the human experience of work—or lead us into an automated and uninspiring reality.

Which will it be?

Rasmus Hougaard and Jacqueline Carter reveal that the true impact of AI depends on how leaders choose to wield it it—as a tool to amplify their core human qualities, or as a shortcut that sacrifices human values.

Amidst anxiety about job loss and dehumanization, More Human reveals how AI can transform leadership for the better. By delegating tasks to AI and augmenting their awareness, wisdom, and compassion, leaders can enhance organizational performance and unlock a truly human world of work.

With deep insights and rigorous research, More Human guides leaders through our AI-enabled future.

Pre-Order The Book
Leadership is hard. How can you balance compassion for your people with effectiveness in getting the job done? A global pandemic, economic volatility, natural disaster, civil and political unrest. From New York to Barcelona to Hong Kong, it can feel as if the world as we know it is coming apart. Through it all, our spirit is being tested. Now more than ever, it's imperative for leaders to demonstrate compassion.

Book Endorsements

More Human reveals the unexpected power of AI to enhance the very qualities that define great leadership—empathy, intuition, and connection. This transformative book offers a new vision of leadership where technology amplifies our capacity for humanity, making it an essential read for those who want to lead with both heart and foresight in the age of AI. 
Brandon Carson, Global Head of Learning, Starbucks
More Human describes the near future of leadership where AI enables and amplifies human potential and provides tools that support growth and fulfilment for employees.  A must-read for leaders who seek to cultivate a more human-centered, humanity-led workplace in the age of AI, while also accelerating technology innovation.
Kristen Ludgate, Chief People Officer, HP
The impact of AI on leadership—and our very humanity—is already shaping the future. This book is essential reading for those who are dedicated to purposefully steering the evolving relationship between AI and leadership.  Cameron Hedrick, Managing Director, Head of Learning & Culture, Citi
More Human offers an enlightened vision of the future where technology elevates life and industry in almost every way - including the role of leaders. Despite the common belief that AI will limit our humanity, this book outlines how AI can enrich the future of work and maximize our leadership potential to make us more human, not less.  
Francine Katsoudas, Executive Vice President and Chief People, Policy & Purpose Officer, Cisco

Authors

Rasmus Hougaard
Rasmus is the founder and CEO of Potential Project. He is a sought-after keynote speaker and coach of C-suite executives at top global companies. In 2019, he was shortlisted for the Thinkers50 Leadership Award, recognizing “thinkers who shed powerful and original new light onto this perennial and still vital subject.” He writes for Harvard Business Review, Forbes, and Business Insider and is the coauthor, with Jacqueline Carter, of Compassionate Leadership: How to Do Hard Things in a Human Way and The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results.
Jacqueline Carter
Jacqueline is a Senior Partner at Potential Project and leads the partnership with large, global clients including Cisco, Citi and Kimberly-Clark. She writes regularly for Harvard Business Review and Fast Company and is a sought-after keynote speaker and podcast guest. Jacqueline is the coauthor of Compassionate Leadership: How to Do Hard Things in a Human Way and The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results. Prior to joining Potential Project, Jacqueline was a leader in Deloitte Consulting's Change Leadership practice.
Marissa Afton
Marissa is a Partner and Head of Global Accounts for Potential Project. Marissa helps leaders and organizations to unlock their potential, she has worked with global organizations including Amgen, Eli Lilly, Discover Financial, and IBM. Recognized for her breadth of knowledge and deep experience in transforming organizations by transforming the mind, Marissa is also a sought-after global speaker, contributing author of Compassionate Leadership: How to Do Hard Things in a Human Way and a regulator contributor to publications such as Forbes and Harvard Business Review.
Rob Stembridge
Rob is a Senior Partner and Head of Client Solutions for Potential Project. Rob has worked in professional and technology services across industry sectors globally for approaching three decades. With deep expertise in leading large, complex transformation and change programs, he works closely with organizations to help them transform their leadership to meet the challenges of the future. He has worked with many global companies including Accenture, Unilever, IKEA and AstraZeneca. Prior to joining Potential Project, Rob was a Managing Director at Accenture.
Pre-Order The Book
Leadership is hard. How can you balance compassion for your people with effectiveness in getting the job done? A global pandemic, economic volatility, natural disaster, civil and political unrest. From New York to Barcelona to Hong Kong, it can feel as if the world as we know it is coming apart. Through it all, our spirit is being tested. Now more than ever, it's imperative for leaders to demonstrate compassion.