We Create a More Human World of Work

Mindfull people sitting in cough

Our Story

We are on a mission to create a more human world of work. We do this by helping leaders and teams to understand and manage their minds which is where all potential for great things begins. Over the past decade, we have helped over 350,000 individuals at more than 500 clients to adopt new ways of working and leading.

Our solutions are pragmatic and immediately applicable, delivered by experienced facilitators who have spent decades in the corporate environment. Our solutions can be delivered globally in 28 countries in 17 languages, either in-person or digitally at your desk.

At Potential Project, we live what we teach. Every person in the organization practices mindfulness.  So, when you work with us, you will witness our years of experience in organizational and leadership development, change management and consulting.  And, you will also feel listened to and understood.  

You will feel like you have a true partner who can show you a better way. You will feel hopeful and inspired to begin working and leading in new ways.

Global Reach

28 Countries

150+Facilitators

17Languages

Australia
Austria
Belgium
Canada
China
Denmark
Finland
France
Germany
Hong Kong
India
Ireland
Italy
Japan
Luxembourg
Mexico
Netherlands
New Zealand
Norway
Portugal
Russia
Singapore
South Korea
Sweden
Switzerland
Taiwan
USA
United Kingdom

Our Leadership Team

Founder and CEO
Rasmus Hougaard

Rasmus Hougaard is the founder and CEO of Potential Project and the author of the ground-breaking and best-selling book by Harvard Business Press, “The Mind of the Leader”. Rasmus is nominated by Thinkers 50 as one of the eight most important leadership thinkers in the world today. He writes for Harvard Business Review, Forbes and Business Insider. He is a sought-after keynote speaker and leadership developer who coaches and supports C-suite executives at global organizations such as IKEA, Accenture, Wal-Mart, and Unilever.

Rasmus Hougaard
Founder and CEO
Rasmus Hougaard
Denmark
International Partner
Jacqueline Carter

Jacqueline Carter is an international partner and leads Potential Project in North America. She works with many of our global accounts including Cisco, Accenture, Danaher, Eli Lilly and IKEA to enhance leadership and organizational performance. She is the co-author of “The Mind of the Leader” published by Harvard Business Review Press in March 2018 and of “One Second Ahead – Enhance Your Performance at Work with Mindfulness” published by Palgrave Macmillan in November 2016. She is a sought-after keynote speaker and a faculty member of the Inner MBA. She also speaks regularly at major conferences including ATD and Work Human. Prior to joining Potential Project, Jacqueline was a leader in Deloitte Consulting’s Change Leadership practice.

Jacqueline Carter
International Partner
Jacqueline Carter
United States
International Partner
Rob Stembridge

Rob is responsible for our global Sales and Client Solutions teams. Prior to joining Potential Project, Rob was a Managing Director with Accenture working in the Technology sector for over 20 years with deep experience in leading complex transformation programs across industries. Having personally experienced the benefits of mind training, Rob became the global sponsor for mindfulness within Accenture, the largest global mind training program at that time.  

"I am truly inspired by working with our clients who are at the forefront of creating a more human world of work. I am happiest when co-creating solutions to enable thousands of people to realize their potential at work whilst transforming leadership cultures. The great thing is that my work at Potential Project enables me to combine my commercial and business experience with a passion to bring about transformative mindsets and leadership change."

Rob Stembridge
International Partner
Rob Stembridge
Sweden
Global Marketing Director
Paula Kelley

As Potential Project’s Global Marketing Director, Paula is responsible for brand, content, digital marketing and media. Prior to joining Potential Project in 2019, Paula was the Chief Marketing Officer for Dreyfus at the Bank of New York Mellon and spent 12 years in Citi’s Consumer Bank in senior marketing leadership roles in Engagement Marketing, Omnichannel Marketing, Customer Experience and Product Innovation. Paula is a marketing strategist, experience builder and data-driven digital marketer. Her passion is helping companies to deepen connections with clients through smart marketing, engaging experiences and new solutions. Paula is also a former Partner with Deloitte Consulting where she worked with consumer brand companies to transform their operations.

Paula Kelley
Global Marketing Director
Paula Kelley
United States
Operations Director
Jenni Elise Toulson

As Director of People and Operations at Potential Project, Jenni is responsible for providing the infrastructure, systems and resourcing to enable the delivery of organizational strategy.  Jenni’s understanding of the challenges and dynamics of organizational life comes from her experience in both leadership and program director roles. Prior to joining Potential Project in 2016, she ran her own consultancy company leading large scale transformation programs and mergers, organizational re-structuring and cross organizational collaborations. She has worked across a wide range of business sectors that include government, transport, leisure, public health and human resources. She is passionate about supporting individuals, teams and organisations to open up to the opportunities created during change by developing new behaviors and skills that ensure personal and organizational success.

Jenni Elise Toulson
Operations Director
Jenni Elise Toulson
United Kingdom
Finance Director
Christel Leonhard

Christel Leonhard is responsible for global financial management with Potential Project. Christel joined Potential Project in 2016. Prior to that, Christel worked in financial risk in corporations and financial institutions. Christel holds a MBA from CBS in Copenhagen. Christel has had a daily mindfulness practice for 10 years.

Christel Leonhard
Finance Director
Christel Leonhard
Denmark
Director of Behavioral and Data Sciences
Nick Hobson

Nick Hobson, PhD is the Director of Behavioral and Data Sciences at Potential Project and a behavioral science strategist for leading organizations and brands. An honest broker of science, he helps create knowledge communities where academics and practitioners can work together in order to achieve high-impact, evidence-based work for individual and organizational change. A trained social psychologist and neuroscientist, Nick’s academic research focuses on how people’s emotions and thoughts within groups impact their behavior, both individually and as a collective. His podcast, It’s All Just a Bunch of BS, is an award-winning show covering the promises and perils of applied behavioral science in work and life. He has published in leading academic science journals and is a regular content contributor for top media outlets including HBR, Forbes, Inc.com, New York Times, Business Insider, NPR, Vice, and Psychology Today.

Nick Hobson
Director of Behavioral and Data Sciences
Nick Hobson
Canada

Get to Know Us

Here are just a few of the faces you can expect to meet during your engagement with Potential Project.

Marissa Afton
Head of Global Accounts & US Director
Marissa Afton
United States
Anna Chodzinska
Client Solutions Lead
Anna Chodzinska
Poland
Moses Mohan
Global Leadership Solutions Lead
Moses Mohan
Singapore
Atul Padalkar
Client Solutions Lead & India Director
Atul Padalkar
India

Country Directors

Country Director
Gillian Coutts
Gillian Coutts
Country Director
Gillian Coutts
Australia
Country Manager
Denis Corthier
Denis Corthier
Country Manager
Denis Corthier
Belgium
Country Director
Vince Brewerton
Vince Brewerton
Country Director
Vince Brewerton
Canada
Country Director
Michelle Chan
Michelle Chan
Country Director
Michelle Chan
China
Country Director
Tony Dickel
Tony Dickel
Country Director
Tony Dickel
China / Hong Kong
Country Director
Gitte Dybkjær
Gitte Dybkjær
Country Director
Gitte Dybkjær
Denmark
Country Director
Teetta Kalajo
Teetta Kalajo
Country Director
Teetta Kalajo
Finland
Country Director
Martial Vidaud
Martial Vidaud
Country Director
Martial Vidaud
France
Country Manager
Martina Lüttringhaus
Martina Lüttringhaus
Country Manager
Martina Lüttringhaus
Germany
Country Director
Marut Bhardwaj Gurgaon
Marut Bhardwaj Gurgaon
Country Director
Marut Bhardwaj Gurgaon
India
Country Director
Stephen Stynes
Stephen Stynes
Country Director
Stephen Stynes
Ireland
Country Director
Robyne Blood
Robyne Blood
Country Director
Robyne Blood
New Zealand
Country Manager
Diogo Rolo
Diogo Rolo
Country Manager
Diogo Rolo
Portugal
Country Manager
Sophia Zamalieva
Sophia Zamalieva
Country Manager
Sophia Zamalieva
Russia
Country Director
David Chung
David Chung
Country Director
David Chung
Singapore
Country Director
Zerlina Sim
Zerlina Sim
Country Director
Zerlina Sim
Singapore
Country Manager
Emilia Domenech
Emilia Domenech
Country Manager
Emilia Domenech
Spain
Country Director
Marie Boregrim
Marie Boregrim
Country Director
Marie Boregrim
Sweden
Country Manager
Ineke Leemans
Ineke Leemans
Country Manager
Ineke Leemans
The Netherlands
Country Director
Louise Chester
Louise Chester
Country Director
Louise Chester
United Kingdom