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Leadership Begins With the Mind

In this unprecedented moment, it’s time for leaders to unlearn management as they’ve always known it and relearn how to be human. Potential Project helps executives to adopt a whole new playbook for leadership.

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The Inner Playbook

The world has shifted, and nothing will go back to the way it was. A new future awaits. Ahead lies an opportunity to reshape ourselves, our leadership and our organizations into something very different.

But, how do leaders move forward with all that has been irreversibly changed?

Leadership for this moment requires a new playbook. And, this playbook starts inside, with the mind. When you learn how your mind works, and how to rewire it for agility, compassion, courage and openness, you can reimagine the future and the possibilities.

IKEA is one of the most well-known consumer brands in the world. For years, their commitment to the health and happiness of their people has been front and center, an integral part of their business strategy. When the COVID-19 pandemic hit in the Spring of 2020, IKEA became a stand-out example of acting with urgency, agility and courage during a time of instability and uncertainty.

We always want our people to know that they are important. I have a strong belief that the way we are leading this company with mindfulness is the right thing to do. It’s so much in line with who we are and who we want to be. When we can see the benefits from our investment and the positive results not only in business, but in the atmosphere of the company, that’s enough of a proof point for me to know that this really works.

Ulrika Biesert
Chief Human Resources Officer at Ingka Group

The Inner Playbooks

Potential Project’s Inner Playbook solutions don’t tell leaders how to lead or teach traditional managerial strategies. We help you to unlock new leadership from within by building a mind that is open, wise, compassionate, and courageous.

The Inner Playbook for Human Leadership

Based on research with over 35,000 senior leaders across the globe, The Inner Playbook outlines a new model of leadership based on the fundamental skills of mindfulness, selflessness and compassion.

The Inner Playbook for Compassionate Leadership

Compassionate leadership improves collaboration, deepens trust, and builds a sense of stability. But it’s not easy. The Inner Playbook helps leaders to skillfully balance the need to do hard things with support for the well-being of their people.

The Inner Playbook for Leadership in a Crisis

Leadership through uncertainty requires nimble pivots and difficult decisions. It means moving quickly and deftly, even while looking into an uncertain future. The Inner Playbook builds the mental agility that this kind of leadership demands.

As hybrid work revolutionizes the workplace, employees are celebrating the flexibility and fearing the downsides. Organizations need leaders who can navigate this turbulent time. The Inner Playbook helps leaders to face the hybrid work environment, especially the needs for connection, trust and belonging.

Our Offerings

In collaboration with our clients, we design and deliver a change program that achieves real and sustainable impact.

Program offerings can include: 


Interactive webinar which engages leaders in the experience of leading differently.


90-minute experiential workshop which challenges assumptions and encourages leaders to let go of ineffective ways of leading.


Deeper learning opportunities across four facilitated sessions. The format balances small group discussions, individual reflection, guided mind training and practical techniques for immediate application.  


Individual coaching to sustain the inner leadership journey.

Representative Clients

The most forward-thinking companies and leaders no longer pretend old work models are still relevant in a world brimming with uncertainty and complexity. They are tearing up the outdated playbooks and reimagining work to create a more sustainable future for employees and shareholders.

We are proud to work with some of the leading organizations across the globe.

Client Remarks

This program gave sustainable tools and insights to face the innovative times that are coming. I really enjoy meeting my peers and debate in a constructive way.”
Leading with emotions in balance and not taking changes personally is significant. Sharing this with my team and others has already been rewarding.”​
This has helped me manage time and productivity. Consciously being inclusive while being mindful in decision-making helped team bonding and belonging.”​

Ready to adopt a new playbook for leadership?

We are available in 28 countries around the world. Send us a few words here, and our specialists will get back in touch. Together we will find the right solution for you and your team.

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