Founder & Managing Director
Rasmus Hougaard is the Founder and Managing Director of Potential Project, a global leadership training, organizational development and research firm. They help leaders and organizations enhance performance, innovation and resilience through mindfulness and other practices grounded in neuroscience and research. They partner with forward thinking companies like Cisco, LEGO, Accenture, Microsoft and 500+ other global clients helping create people centric cultures and truly human leadership.
Rasmus is recognized by the Thinkers50 as one of the most important emerging business thinkers in the world and writes for Harvard Business Review, Forbes and Business Insider. Rasmus has led more than 1,500 keynotes and workshops and is recognized as the leading global authority on training the mind to be focused, effective and clear for great leadership, performance, innovation and resilience. He lectures at the world’s leading business and executive education schools like IESE and IMD.
Rasmus’ most recent book The Mind of the Leader, published by Harvard Business Review is based on research on 35,000 leaders and executives and provides a pathway to great leadership in the 21st century. It is the most pre-ordered book HBR has ever published.
His first book One Second Ahead – Enhancing Your Performance at Work with Mindfulness, is a performance bible in organizations like Accenture, LEGO and many more.
Rasmus has a background in organizational development and research as well as a leadership career in Sony Corporation. He lives in Copenhagen and New York with his wife and three teenagers.
He is a sought-after keynote speaker and leadership developer within corporations and have spoken to employees, leaders and executives at Microsoft, McKinsey, American Express, LEGO, Google, World Bank and hundreds of other organizations. Also, he is a frequent speaker at the premium business, leadership and HR conferences like Work Human, HRD Summit, Mindful Leadership Summit, Wisdom 2.0 and numerous others.